ABOUT
Creative leader with a 15-year track record with ad agency and in-house experience for small & medium businesses and globally known brands.
Conceptual and strategic thinker executing across all touch-points including Digital/Print ads, TV, Videos, Packaging, OOH, and Events & Experiential Creative.
Building and growing high-performing agile teams that thrive in a fast-paced, iterative semi-structured environment in hyper-growth companies. My teams deliver best-in-class creative while making a successful business impact.
• Ensure creative excellence while quantifying the impact of creative
• Find the right balance between data-driven decision-making and user insights
• Push creative boundaries while ensuring brand consistency across channels
THE success IS IN THE PROCESS
Three ways creative can go bad are insufficient briefs, lack of content strategy, poor creative process. I help creatives with writing user-centric creative briefs, lead brainstorming sessions by using strategic creative tools, create systems, workflows, guidelines for agility and global OpEx to do amazing work.
THINGS I truly BELIEVE
