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SEAGATE REBRANDING

To launch the new Seagate, we needed to change the way people think about data and storage. We wanted to enable people and businesses to use their data to grow, collaborate, and innovate–and ultimately do amazing things. Thus, the "creating space" campaign was born. The campaign was a fully integrated campaign with a focus on IT Professionals and Small Businesses. The campaign leveraged vibrant and beautiful imagery built of "data tiles" coming together to form the Seagate "living" logo. As the campaign extended, new executions were added to feature real-life customer stories highlighting how Seagate has pushed businesses to next level. The campaign ran in print, TV, radio, digital, and OOH.